First introduced to the community at a meeting in June 2017 where locals were given the opportunity to spell out their ideas for the land, Choice REIT engaged Urban Strategies, Giannone Petricone Associates, and Public Work to create a concept plan or the plaza's redevelopment. Something that was made clear at that first meeting was a desire held by many that the adjacent Toronto Catholic District School Board's (TCDSB's) Bishop Marrocco-Thomas Merton High School at the corner of Bloor and Dundas be incorporated into the plan. An initial concept was debuted at a second public meeting in October 2017, and feedback was gathered at it. As well, a storefront gallery has been in operation ever since at the site, with about 1,700 walk-ins over the last several months, where Choice has been happy to answer questions and take more feedback.

Now, having added Hariri Pontarini Architects to the team, and formal discussions with the TCDSB and the Toronto District School Board (which leases the school to the TCDSB) to build a new school in the southwest corner of the site, Choice has returned with a reworked and more fleshed-out concept plan that all be the basis of a soon-to-be-submitted application to the City of Toronto for an Official Plan Amendment.

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